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Ultimate Job Seeker Guide: From Resume Writing to Interview Success,Prepare, apply, and succeed! A complete job-seeker guide covering resume tips, interview techniques, and more In the competitive job market, landing your dream job can feel like a challenge. This guide breaks down the job-seeking journey, covering essential steps from finding job openings to crafting a standout resume and nailing the interview. Follow these strategies to boost your chances and secure a role that aligns with your career goals. Job Seeker Guide Job Seeker Guide Search for Jobs Prepare Resume Schedule Interview Succeed in Interview Ultimate Job Seeker Guide: From Resume Writing to Interview Success In today’s job market, finding the right position and standing out among other applicants can be challenging. This guide will take you through each stage of the job-seeking process—from searching for roles and building a compelling resume to preparing for and s
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Posted by Biswajit choudhury

Determine the Target Market for the Hotel

Determine the Target Market for the Hotel Determine the Target Market for the Hotel
Determine the target market


 Determine the target market 

Decide on the target market for the hotel, whether it's high-end business travelers or budget-conscious business travelers.

Determining the target market for a hotel depends on several factors such as location, amenities, pricing, and branding. However, based on the given options, if a hotel is aiming to target either high-end or budget-conscious business travelers

High-end business travelers

Location

The hotel should be situated in an area that's convenient for business travelers, such as near a business district or conference center In terms of amenities, branding, and pricing, here are some considerations for targeting high-end and budget-conscious business travelers-

High-end business travelers

Amenities

The hotel should offer upscale amenities such as high-quality bedding, gourmet dining options, business facilities like meeting rooms, fitness centers, and spa services

Branding

The hotel should establish a brand that conveys luxury, quality, and exclusivity through its advertising, decor, and service.

Pricing

High-end hotels often charge premium rates for their services, which could include nightly rates, room service, and additional services.


Budget-conscious business travelers

Amenities

The hotel should offer basic amenities such as comfortable bedding, free Wi-Fi, breakfast, and business facilities like meeting rooms.

Branding

The hotel should establish a brand that conveys affordability, convenience, and value through its advertising, decor, and service.

Pricing

Budget hotels often offer competitive pricing, which could include discounts for longer stays or corporate bookings.

The decision to target high-end or budget-conscious business travelers will depend on the hotel's overall positioning and business strategy, including its location, competition, and target market demand. The hotel should assess the needs and preferences of its target market to determine which amenities, branding, and pricing strategy will be most effective in attracting and retaining customers

5 Tips for Determining the Target Market for a Hotel

  1. Consider the location of the hotel and whether it's convenient for business travelers.
  2. Determine the amenities that will be most attractive to the target market, such as high-quality bedding, gourmet dining options, or free Wi-Fi.
  3. Establish a brand that conveys the hotel's unique selling proposition, whether it's luxury, affordability, convenience, or something else.
  4. Set pricing that's competitive for the chosen target market, whether it's premium rates for high-end travelers or discounts for budget-conscious travelers.
  5. Regularly assess the needs and preferences of the target market to ensure that the hotel's amenities, branding, and pricing strategy remain effective over time.
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